Volvo CE CONEXPO
Las Vegas, NV
2026
A large-scale exhibition experience designed to bring Volvo Construction Equipment’s products, services, and innovations together within a cohesive branded environment.
Developed around the concept of the Volvo Oasis, the experience established a distinct sense of place within the energy and scale of CONEXPO.
The spatial design brought together equipment displays, hospitality areas, and interactive engagements, creating opportunities for visitors to explore Volvo’s evolving technologies and business offerings.
Experiential Strategy / Creative Development / Workshop Facilitation
Contributed to the original creative concept and experience strategy, working collaboratively with the art director and 3D designer to establish the spatial organization, attendee journey, and overarching environmental direction.
Led a collaborative ideation workshop with Volvo stakeholders to develop interactive engagement concepts addressing different business priorities, products, and services, helping connect individual touchpoints to the broader experience.
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