Kenvue Listerine
Toronto, ON
2023
A playful, passport-inspired brand activation designed to turn product education into an engaging journey of discovery.
Created for Listerine Canada, the experience invited visitors to move through a series of interactive touchpoints, challenging common misconceptions about oral care, exploring product benefits, and participating in a guided product trial.
A passport mechanic connected the individual experiences, with brand ambassadors stamping participants’ passports as they progressed through the journey. An oversized Listerine bottle and playful photo opportunity created a bold visual landmark within the compact activation footprint.
Creative Direction / Experience Strategy / Experiential Ideation
Led the creative development of the experience, establishing the overarching visitor journey, interactive touchpoints, and engagement mechanics.
Collaborated closely with the 3D designer and art director to shape the spatial layout, environmental identity, and individual experiences, connecting product education, participation, and brand storytelling within a cohesive environment.
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