Owens Corning IBS
Las Vegas, NV
2026
An interactive exhibition experience designed to bring Owens Corning’s building products and performance attributes to life through hands-on engagement.
Developed for the International Roofing Expo and International Builders’ Show, the experience explored opportunities to move beyond traditional product displays, introducing physical challenges that invited visitors to engage directly with the brand.
Among the proposed touchpoints was a grip-strength challenge, translating product-performance messaging into a simple, competitive interaction that encouraged participation and conversation.
Experiential Ideation / Engagement Strategy
Contributed to the development of interactive engagement concepts, exploring ways to translate technical product attributes into accessible, participatory experiences.
Helped shape the creative approach to individual touchpoints, connecting physical challenges and visitor participation with the broader brand and product story.
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