Otsuka Sector ADHD
Las Vegas, NV
2026
An immersive, mission-based educational experience designed to encourage discovery and engagement through a series of interactive challenges.
Developed for Otsuka in collaboration with Avalere Health, the brand’s agency of record, Mission ADHD translated an overarching narrative into a physical environment where visitors progressed through a sequence of interactive experiences. Each touchpoint was designed to support the broader educational journey, creating opportunities for participation and exploration within a cohesive experiential setting.
Experiential Ideation / Interaction Design / Spatial Planning
Led experiential ideation on behalf of Taylor, collaborating with Avalere to develop interactive engagements that supported the agency’s original mission-based concept.
Worked closely with Taylor’s 3D design and digital teams to refine individual interactions and establish a spatial layout that supported the intended visitor journey.
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