Keurig Dr Pepper NRA
Chicago, IL
2026
A hospitality-inspired exhibition environment designed to showcase Keurig Dr Pepper’s portfolio of beverage brands through a welcoming and engaging visitor experience.
Moving beyond the conventions of a traditional trade show booth, the environment established a distinct sense of place, with individual branded zones organized around opportunities for product discovery, sampling, and interaction.
Consideration of visitor circulation, sightlines, and brand hierarchy helped create a cohesive environment that balanced the identity of Keurig Dr Pepper with the personalities of its individual beverage brands.
Creative Direction / Experience Strategy / Client Leadership
As creative director on the Keurig Dr Pepper account, helped establish the overarching creative direction, environmental concept, and attendee journey.
Led multidisciplinary creative development across 3D design, art direction, graphic design, and experiential ideation, working directly with client stakeholders to present concepts, incorporate feedback, and guide the evolution of the experience.
Contributed to the development of individual engagement opportunities, including branded sampling experiences and interactive moments throughout the environment.
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