P&G Sports Lab @ WNBA Live
Chicago, IL
2026
A basketball-inspired brand activation developed for Procter & Gamble as part of WNBA Live, the fan experience surrounding WNBA All-Star Weekend.
Designed as an interactive sports lab, the experience brought together a series of playful engagements connecting P&G’s consumer products with the energy and culture of basketball.
Visitors moved between basketball challenges, branded photo opportunities, and sensory experiences, including a scent discovery station. A cohesive, laboratory-inspired visual identity connected the individual touchpoints, creating an engaging environment built around participation, product discovery, and branded takeaways.
Experiential Ideation / Agency Collaboration
Collaborated with Taylor’s creative team and agency partner MKTG to develop experiential engagement concepts supporting the activation’s overarching direction.
Contributed to the ideation of individual interactive touchpoints, exploring ways to connect P&G’s product portfolio with basketball-inspired activities and fan experiences.
Worked alongside the art director to help refine the presentation and visual character of the overall environment and the proposed engagements.
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